Recent Blog Posts

4 Ways to Exceed Expectations

Many years ago, I began thinking about the subject of exceeding expectations. I would field phone calls from upset clients or listen to team members’ frustrations and I found that most of the time the root of the problem lay in expectations that were set but not met. Because of this dynamic, I began to train, coach, and write about the topic. Over time, I developed the following simple guidelines to help create, and then exceed, expectations.

How, and Why, to Use Geometric Shapes in Your Next Project

Though geometric patterns and shapes have been used in design since antiquity, geometric shapes are trending again in home renovation. The clean lines and bold colors may have something to do with it. Geometric patterns are all over pop culture, and what’s popular cycles in history. From tile to architecture and fabric, geometric shapes are easy to work with for the interior and exterior of a client’s home.

Don't Want to Take Small Jobs? You Should. Here's How to Do Them While Keeping the Big Projects

Many remodeling companies and custom home builders have a niche. Some companies love the big jobs. Some prefer more modest work. The one thing that most companies don’t like to deal with are the service jobs, the tiny jobs, that good clients call with. If you don’t want to deal with service jobs, then don’t do the meat-and-potato projects. Your clients look to you and your company to provide them with solutions to their problems. The fact is you should be happy they feel that way about your company!

Home Builder Marketing: Beyond The Business Card

With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends. But custom builders actually can have much more in their marketing arsenal than merely word of mouth. John Abrams says his clients do the marketing for South Mountain Company, West Tisbury, Mass.

When It Comes to Siding, Looks Are Everything

Beauty may be skin deep, but when it comes to siding, at least, looks are everything. Google search “siding curb appeal” and help yourself to the roughly 1.5 million links on that topic, many leading to real estate agents' pages eager to point this fact out. But here’s the paradox: The people who own the house are usually in the house, looking out, not outside the house looking in. What they’re looking at right now is their kitchen, their bathroom, their boring den.

How to Approach a Project Started By Another Contractor

Sometimes homeowners will contact you about a particular project that is half way completed. Usually the owner is unhappy with the work their current designer or contractor is doing and will ask you to take over and complete the project. In order to start construction again, most firms will evaluate the existing conditions, request any additional permits, purchase materials if needed, and then begin construction.

Make Sure to Avoid These Seven Scary Scenarios When Remodeling

Remodeling can be a long, stressful, tiring process, but it doesn’t need to be a dangerous one. You can prevent construction crises with these seven steps. 1. Know your utility lines – Some of the worst catastrophes come about when people mistakenly drill into utility lines. An easy solution to this is calling 811 a few days you before you start working—the operator will notify utility companies who will send you info of any gas, electrical or water lines. 2.